In the guise of a music review for Unknown Mortal Orchestra’s Swim and Sleep (Like a Shark), I would like to talk about June 19 and what it means for the Hugger community. Don’t get me wrong, Sleep and Swim (Like a Shark) is a decent enough indie track, but I am currently too distracted by the video and the secrets it holds to talk about it.
The directors of the video, Becky Sloan and Joseph Pelling; also the genius minds behind Don’t Hug Me I’m Scared, have a way with dark humor and often borderline on inappropriate imagery. It carries a certain appeal with it, especially when you create meaning behind every small detail.
Don’t Hug Me I’m Scared is a web series about three puppet friends that go about learning basic life concepts. It is presented in a friendly, kids show format, but always takes a dark turn midway. Aside from the obvious shock factor, there are several reasons why the show has garnered a great following. It utilizes an amazing story telling style that leaves many aspects of the show open for interpretation. It is littered with tons of Easter Eggs that ups the re-watch value intensely. And of course the millions of fans with their own theories drive the hype further.
I highly recommend you watch the series if you haven’t already. Similar to the franchises, Adventure Time, Doctor Who, and Five Nights at Freddy’s, Don’t Hug Me I’m Scared generates in-depth fan theories. To get you started, here’s an exhaustive dissection of the series. Visit Becky and Joseph’s site for more of their work and for some DHMIS merch.